Take a trip with me, if you will, back to Finland in 1952. However, it does seem as if its reign as the king of adult beverages is on the verge of coming to an end, which begs the question: which worthy successor will take its place? I’ll be the first to admit that I thought hard seltzer was a fad that was going to fizzle out when the Summer of White Claw came to an end, but as you likely know all too well by now, that did not turn out to be the case. I can’t necessarily speak to the motivations of other people who do the same, but I’m far from the only person who covers these trends in articles that usually feature the words “Having A Moment” in the headline a treatment that was given to the espresso martini after it experienced a revival this year and was impossible to avoid when hard seltzer took the world by storm in 2019. We chatted with the team behind Bevy about the origins of the alcoholic beverage and what makes it so appealingĪs someone who’s spent almost a decade using a job that involves me writing about alcohol to help justify my drinking habits, I do what I can to monitor the current zeitgeist and keep a finger on the pulse of what the Cool Kids are tossing back at any given time.“Long drink” is a Finnish staple that’s poised to become the next big thing.For more information, please visit our investor relations website at which includes links to all of our respective brand websites. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. You can just pick up a 6-pack at the store."īoston Beer, maker of other industry leading alcohol beverages Samuel Adams beer, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head beer plans to continue its proven track record of innovation to bring Finland's best kept secret to US drinkers in early November, in 6-packs and 12-packs (12oz cans) and single-serve 24oz cans. But the best part is that you don't have to fly to Finland. You get all the refreshing citrus flavor without the gin. We developed a cocktail-inspired recipe, with all the citrus flavors and wild juniper berries, and made it ready-to-drink from a can. Bevy Long Drink is our signature spin on this classic. Lysyj continued, "The Long Drink cocktail is Finland's best-kept secret, but it's typically made with gin. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries. While inspired by the traditional cocktail, Bevy Long Drink will be the first Long Drink inspired beverage available in the U.S. The drink was first created when the Finnish government commissioned a refreshing cocktail to serve guests attending the 1952 Summer Olympics in Helsinki. Long Drink is a traditional Finnish cocktail that traditionally consists of gin, grapefruit soda, and tonic. "It's cocktail-inspired, easy to drink, and full-flavored, yet highly refreshing unlike any beer or pre-mixed cocktail out there." That's where Bevy Long Drink comes in," said Lesya Lysyj, The Boston Beer Company's Chief Marketing Officer. "Drinkers are searching for the ultimate in refreshment, but also don't want to sacrifice taste.
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